Advertising assignment # 12

Find five different examples of consumer sales promotion.

 PREMIUM

 Is the layout effective in gaining your attention? Yes.The layout is well designed.The picture shows the gift and its alternatives. The font and size of the text make the message clear and highlight the reward and its characteristics. Both picture are message are well distributed on the layout.

How does the sales promotion attempt to increase immediate sales? By motivating the consumer to purchase $27 in Clinique products to get a free 7-pc gift.. Also the value of the purchase is very reasonable.

In your opinion was this a successful attempt at sales promotion? It think it was.The value of the purchase was acceptable compare to the gift set.

PREMIUM

Is the layout effective in gaining your attention? Yes it does.  The design is very attractive, although the background illustration is a little bit distracting. The colors and the size of the text center the attention on the brand. The descriptive text of the offer is clear and light-lights the indications to get the offer.The photo of the product is large, and adds more information about the product.

How does the sales promotion attempt to increase immediate sales? By giving a lipstick for any purchase of $25 or more of Pacifica products..

In your opinion was this a successful attempt at sales promotion? It think it was, Pacifica cosmetics are vegan and cruelty free which makes them a little bit expensive. For any customer who is  interested in vegan cosmetics this gift is attractive.Also the value of the purchase is not high.

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SWEEPSTAKES 

Is the layout effective in gaining your attention? The layout is ok, but does not get my attention. The uppercase text is too much. Uppercase text gives the feeling of screaming. The layout emphasis more on the countdown to the fashion show, than to the product that is going to be given.The photo of the product looks out of context with the whole shiny and sparkly vibe. The size of the picture is not big enough, and it does not show clearly the features of the product. The text on the picture is too small.

How does the sales promotion attempt to increase immediate sales? It invites customers to "play now", but it does not show rules or procedures to enter to the sweepstakes.Motivates to click to get more information.

In your opinion was this a successful attempt at sales promotion? No really, there is not enough information about if a purchase was necessary or not. Maybe many people who could read the little text might have intended to be one of those 100 winners daily.

CONTEST

Is the layout effective in gaining your attention? Yes, it is clear and informative.The text; its font and size, the picture, and color of the background are well adapted.

How does the sales promotion attempt to increase immediate sales? Encourage customers to use Make up Forever in their entries to the contest. Some people might have not used Make Up Forever, but this will motivate them to purchase its products and participate.

In your opinion was this a successful attempt at sales promotion? I think it was. The prize is very attractive for anyone who likes make up.

 REBATE

Is the layout effective in gaining your attention? No really. The design looks overloaded with information. The space given  to the top right picture is unnecessary contrasted to the lack of space of the pictures of the bottom.The text is highlighted and bigger on the top left to alert the customer about the sales promotion, but the rest of the texts are not appealing

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How does the sales promotion attempt to increase immediate sales? By giving discount to purchases.

In your opinion was this a successful attempt at sales promotion? Maybe. If anyone felt like reading the microscopic text they might had taken advantage of the discount.

B. Provide 3 examples of Trade Sales Promotion. Describe the promotion and the intended audience.

CO-OPERATIVE ADVERTISING

Manufactures pay for all or part of the retailer advertising in which its product is included.

P.O.P

Retailers are encourage by whole seller or manufacturers to display P.O.P (point of purchase ) material to incentive customers to buy products. Whole seller or manufacturers pay a fee or offer a discount on the product to the retailer to obtain the space of the P.O.P

P.O.P

point-of-purchase displays to incentive buyers.

C. Discuss "Push" and "Pull" strategies as they apply to sales promotion. Display an example of each strategy and discuss its effectiveness.

PUSH STRATEGY

Push strategy is when the manufacturer takes or shows the product to the customer to make him aware of its existence. It informs the customers about its brand. Common techniques are used in trade shows, direct selling and point of sale display.

Make up forever is at the IMATS trade show, where many customers go to buy and get to know more brands.

PULL STRATEGY 

A pull strategy is when customers go to stores to find a product that they have seen or heard about. Common tactics as massive advertising, sales promotion, and discounts are use in this strategy.

McDonald's and its annual Shamrock campaign.

D. Find a company that produces "Remembrance" or "Specialty" Advertising. What types of products are the industry standard? 

http://southwickonline.com/products/unique-promotional-items-search-products/

Southwick Special Advertising

Specialty advertising

Standard products.

What products caught your interest and led you to believe that this type of advertising could be effective?

I think the multi tool would be very effective because it might be use many times during the week.Also it can be attached to key chain.

8 function tool 

100% Stainless Steel 

Handy belt item 

Multi tool features: Pliers, wire stripper, wire cutter, knife, file, Phillips and regular screwdriver blades with silver bead chain

http://southwickonline.com/products/unique-promotional-items-search-products/