1. Crisis Management is an important part of the public relations process. Research a company that has had a public relations nightmare (ex: Firestone Tires, Tylenol, etc.) What steps did they take to correct the image of the company in the eyes of the public? 1. Explore and explain the issue 2. How was it handled? 3. Was it effective, or not? What would you have done differently?
Anthropologie is a retailer that sells women’s clothing and accessories, home furnishings, gifts and decor.
During october of 2013, many artists claimed that Cody Foster & Co; one of the wholesalers of Anthropologie, was copying and reproducing their designs to further commercialize them to retailers without their authorization. In other words Cody Foster & Co. was infringing copyrights of these artists.
Many of Anthropologie customers started to made comments about the company selling Cody Foster products of its stores, to which Anthropologie responded:
Although extremely concerned by the allegations against one of our suppliers, we believed it was our corporate responsibility to carefully investigate the claims before taking decisive action.
After a thorough investigation, Anthropologie has decided to sever its relationship with Cody Foster & Co, remove any current items from our site and stores and cancel plans to include the company’s products in our holiday assortment. Unfortunately it is too late for us to make changes to our catalog in which a few items appear. While visible in photographs, they will not be credited or offered for sale.
We would like to thank our customers and friends in the art and design community for their patience as we resolved this matter with due diligence and with time. With this closure, we look forward to embarking on the holiday season with a shared vision.
I think Anthropologie did the right move removing the products and ending its business with Cody Foster & Co.
2. Although some firms handle public relations activities internally, many firms retain public relations firms to work on special projects and to handle unique situations. The Public Relations Society of America (PRSA) is one of the major associations for PR practitioners. In Canada, the primary association is the Canadian Public Relations Society. Access the Web sites of these two organizations at www.prsa.org and www.cprs.ca. What type of information is available? What types of services are offered? How would these organizations be beneficial to various companies?
The Canadian Public Relation Society offers in its website information about its objectives and mission, as well as the information of its members.
There is information about schools and accreditation, regulations, awards, and news, this information will help companies to extent its network, learn what is new, and keep connected.
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