Advertising # 4 assignment

DEMOGRAPHIC ADVERTISING

Braun

Target:Men that shave

Braun is targeting men who shave and need to save time and look neat. For some men shaving is a problem that takes a long process in their morning routine.Many of these men work and need to get the best use out of their time.

Contrasting the two characters in different times contrast how quick braun works and how well done is the result.Men have the need to rely in a product that does a good job.Shaving is a process that takes time and also need to be done carefully. Skin care problems and irritations may occur if the shaving tools are not the best. Men who have a busy schedule need a job well done without problems. 

The efficacy of the Braun razor is suggested by how fast the shaving process is and by looking at the nice result. This is important because a lot of men have different beards. Braun razors can handle from the most thick bears; kind of a wild animal, to thin beards.

Men who worry about their aspect and their skin will appreciate what Braun has to offer

At the time of shaving men want to get rid of that "wild look"  to a more interesting, polish and smart look in a fast and effective way. 

Frontline

Target: People with pets

People with pets need to be aware of how harmful fleas are for their pets. Fleas may cause severe itching and discomfort to skin problems and infections. Anemia may also result from flea bites in extreme circumstances.This problems can also affect humans if there is no control over a flea infestation.

Medicine is a good method to keep fleas off dogs. Also this preventive measure can avoid future visits to the veterinarian.At the same time pets owners will prevent that fleas affect their family members. A flea problem in pets cause discomfort no just on pets; like the dog on the picture, it will also do the same on people. 

People with dogs or cats need to protect them against fleas.Dogs and some cats go outside very often. As we know fleas and ticks could be anywhere or any other animals.

GEOGRAPHIC ADVERTISING

KFC

ha·lal :denoting or relating to meat prepared as prescribed by Muslim law."halal butchers"

KGF in their effort to reach muslim  consumers assures that their meat is prepared as the muslim standards mention. The company is entering into a new market and the want to do it in the most carefully way. KFC is looking to familiarize the consumers with its product and to gain empathy.

The phrase "Now 100% halal" shows respect to the consumer's culture. Also the company understands the different beliefs, it wants to look reachable and friendly to the consumers.The involvement of KFC with the muslim culture make these customers happy and more willing to try KFC chicken.

The bucket is part of the woman's niqab  implying that KFC is part of muslim traditions and share something in common. They both; the woman and KFC, are one, they identify one with another. 

FEDEX

Target: People living in Australia and South Asia who send packages.

Fedex demonstrates that connects communities and different countries especially the customers between Australia and South Asia. Fedex is a company that is around the world that facilitates the customers need for reach and connect with each other.

The two people handling the package implies that the service would be easy and simple to do manage, also that the package will be taken care from the sender to the receiver. Sending a package through Fedex warranties that the package would be in good hands.

BENEFITS RECEIVED

Polident

Target: People with dentures

Polident is a product for people with dentures, this product will facilitate the customer's chewing process of hard foods without any pain or discomfort.

Polident will make feel people with dentures as they were chewing with their own teeth. It so comfortable for customers that they won't realize they are chewing with their denture.

We know that apples are really hard to chew even for people who have natural teeth. This seems not to be a problem for people with dentures because Polident makes it easier.

The apple looks very fresh and tasty and someone has bitten it more than one. In the center of the apple there is a kiwi which is a fruit very soft and easy to chew replace by the apple pulp.This implies that customers with dentures that use Polident chew on any kind of hard food without problem.

People can enjoy many different foods without worrying about having a bad time, Polident makes it easy for people with dentures that were avoiding hard foods. 

Dental Clean

Target: Everybody who uses dental floss.

This ad made by Dental floss informs that this dental floss gets the the most " challenging to get" food out of your teeth.

The fish with the floss in its teeth and tangle around its body suggests that Dental Clean floss will get the the food out of the customers teeths even in the most challenging places. The process is contrasting to fishing in a way that Dental clean won't lose "its fish". The fish will get trap, it will be a secure cath.

"Catch food effectively" implies that the food in your teeth will get out definitely with Dental Clean. This process needs to be done correctly using Dental Clean otherwise people will have problems caused by food in their teeth like decay.

Decay is produced by the food that gets in between the teeth and may cause unfavorable consequences for people's health.

Advertising #3 assignment

Slogans
1. Taste the Rainbow -Skittles
When I hear this, I ask myself what does a rainbow taste like ? then I say of course.. like skittles. The slogan makes the consumer to imagine colors and flavors, which is what the product is all about. The slogan is short, catchy and colorful, elements that connect perfectly with the kind of food Skittles is: a snack.

2. Everywhere You Want to be - Visa
3. Love the Skin You Are in -Olay
4. Easy, Breezy, Beautiful, Covergirl- Covergirl
5. Let's Go Places -Toyota
6. Save Money.Live Better - Walmart
7. Open Happiness -Coca Cola
8. The Beautiful Difference  - Jergens

Jingle

 1.State Farm

This commercial has a very catchy jingle "like a good neighbor Statefarm is There" that is very popular, but the phrase "you gotta be quicker than that " at the end of the commercial makes it remarkable. Also the old man with the dollar hanging from the fishing pole is very funny. A successful commercial does not need much to be remarkable, it just a matter of creativity. There are tons of commercials that have the most spectacular digital effects; robots, aliens, explosions, etc, but they don't stay in the mind of the consumer for long, they are not memorable. I have know people hum this jingle many times.

2.The General 

3.Empire

4.Little Caesars

5.Jack In the box

6.Band Aid

7.Wonderful Pistachios

8.Zatarain's

LOGOS

1. ANDROID

In a technological era constantly changing is necessary not just to create the "top of the tops" product, it is also about how a company stands out from competitors in other ways to reaffirm its brand and Android has done it in a smart way. This little guy is appealing not just to young consumers, also to adults, and even children. It is recognized in phones and tablets and associated with great product performance. The vibrant color and the geometric shapes make it friendly and cool.

I don't own a Android phone, but I would like to. I have never heard a bad comment about that product.

2.TWITTER

3.AMAZON

4. LOUIS VUITTON

5. CHANEL

6. APPLE

7.BEATS

8.STARBUCKS

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QUICK TRIM

SENSA

HCG

People with common sense know that if something is easy, quick and cheap, it maybe be illegal, prejudicial or scam. It is unbelievable how many consumers fall for these kind of advertising. Nowadays people don't want to do something that requires any kind of effort, because of that reason a lot of mediocre products are created. 

I do not believe any kind of advertising related to weight loss, I think it is always misleading because these ads make people concerned about their size instead instead of their health.These companies want consumers to fit into size 2 or 4, even if is not healthy for the person. 

  

FTC

http://www.ftc.gov/news-events/press-releases/2014/01/sensa-three-other-marketers-fad-weight-loss-products-settle-ftc

Sales Class ---Assignment #1---

                                                           Sales Project                                           

PRODUCT

A COLOMBIAN VACATION 
IN DECAMERON HOTELS 

Vacation plan 5 days 4 nights to any of the following destinations in Colombia.

1- San Andres Islands

Royal Decameron Aquarium Hotel is a unique resort made up of a number of circular towers built in the water. Its location and exceptional architecture are combined to create fantastic views of the Caribbean.It is situated at “Punta Hansa” on the north end of the Island, approximately 10 minutes from the Airport and just a few blocks from downtown area. It is also close to the shopping sector, restaurants, discos and the most exclusive bars in San Andres. 

It’s a highly coveted tourist location since it is just a few meters away from the island’s longest and most beautiful beach which is delimited by a pedestrian esplanade. It’s excellent for snorkeling or any other water sports.

2- Santa Marta 

The Decameron Galeón Hotel is an imposing tower surrounded by bungalows and lush gardens that face the Pozos Colorados beach. The hotel is near to the Sierra Nevada de Santa Marta.

This is a place where your family can enjoy a wonderful vacation; it has 2 pools, a large Galeon-type construction, 200 meters of beachfront

You can also enjoy different recreational activities like dance classes, aerobics, ping pong, water-polo, tennis, basketball and beach volleyball, also non-motorized water sports like kayaks, sailboats, water bicycles and sunfish.

You can also travel to the beautiful destinations in this wonderful city through Decameron Explorar, our tour agency. Visit the beaches at the Tayrona National Park, Taganga, Neguage, El Cabo and many others.

3- Coffee Region 

Decameron Panaca Hotel Quimbaya is located in Quindio the most representative regions of the coffee in Colombia; the coffee region is known for producing the world's smoothest coffee. 

Design and the concept of the hotel and villas (sleeps 4 adults and at least 12 people maximum) are integrated harmoniously with the comforts of the city and its rural environment, preserving the architectural style of the region. 

Its strategic location offers more than 20 alternative entertainment and attractions such as the National Agricultural Culture Park (Panaca), the Botanical Garden, the Butterfly Park and the National Coffee Park. Exciting activities like canopy, rafting by Old River Valley Cocora and Gold Museum Quimbaya make this new hotel project one of the top tourist destinations in the country.

                                 

Why Colombia?

Colombia is listed as one of the world’s “megadiverse” countries, hosting close to 10% of the planet’s biodiversity. Worldwide, it ranks first in bird and orchid species diversity and second in plants, butterflies, freshwater fishes and amphibians. With 314 types of ecosystems, Colombia possesses a rich complexity of ecological, climatic, biological and ecosystem components. Colombia was ranked as one of the world’s richest countries in aquatic resources.

Colombians are friendly, warm and willing to help. They are known for being good hosts.

Colombia it is divided in  5 different geographic areas; each area counts with different cultural, geographic and ethnic characteristics, which make of Colombia a spectacular scenery.Also Colombia's weather depends of each region and it will maintain an average temperature throughout the year only presenting variables determined by rainy seasons.

Amazon Region

Caribbean Region

Pacific Region

Andean Region

Orinoco Region

Colombian Cuisine is very diverse and varies depending on the different regions of Colombia.

Who wants to go?

Traveling to Colombia is a inexpensive experience for everybody who enjoys new things. Everyone will find a perfect place in Colombia; country, mountains, beach, island, or city.

Having your vacation in Colombia will be low priced with great service and quality staff.

Cost of the plan 

Adult                                         1                        2                   3                      4

San Andres Island          $2114                $ 3484         $4554            $6072 

Coffee Region                  $1725                $ 2683         $4024            $5366

Santa Marta                      $1391                $1022          $1533            $4089

Plan Includes:

Round trip tickets

Children age 12  stay, play and eat free.
Special rate for children between 13 through 17
Rates include taxes and tips.

Hotel insurance.

Accommodation in comfortable rooms equipped with bathroom. All meals: breakfasts, lunches and dinners in buffet style, and a la carte dinners. Snacks during the day and night. 

Alcoholic and non-alcoholic unlimited drinks. 

Daily activity programs for children and adults. 

Non-motorized water sports (windsurfing, sunfish sailboats, kayaks) (San Andres Island and Santa Marta only )

Bracelet to access Panaca Park.  (Coffee Region)

Live shows every night.  

Transfer from the Airport to Hotel

Not included

National and international telephone calls, laundry service, safety box (except for the Islander Hotel), medical care (except for those who have acquired the medical assistance card), medicine, tours and expenses not specified in the plan purchased.

General conditions

Minimum stays: 2 nights, (1 night stays must be quoted).
The above rates are for sale.
Children rates apply for children 13-17 years old sharing room with minimum 2 adults paying double room fee or 1 adult paying single room fee.
For each (one) paying adult one child is free (age 12 and under) or $75 (age 13 through 17)

Check-In: 3pm
Check-Out: 1pm
Check before check-In time or check-out after the check-out time will be subject to additional charges.
Rates subject to change.

No Shows: Confirmed individuals reservations that do not show or are canceled less than 72 hours before passenger arrival, will be subject to an additional charge for the value of the first night´s accommodation.

Incentives

Discounts of 10% will be given to encourage travelers to visit during "low season months"

(february through april )

5% discount full payment in advance. 

Discount can't be combined. 

Availability of the product

The plans would be sold through the hotel's website assisted by chat or telephone.

Fixed locations will be located in places with large number of people ; malls, airports and music events (example: coachella). 

Also It will be sold through agencies and travel websites.

Advertising

The vacation plan would be advertised to get attention of enthusiastic people between 25 to 40, who desire to travel, to have adventures, to enjoy new things and new places. 

Radio: Jingles - Pop music hit stations

                        Rock stations 

                        Iheartradio station

T.V:  Commercials - Super Bowl's halftime commercial section 

                               Travel channel

                               History channel

                               Discovery channel

                               

Printed: Ads -In taxis, subways, busses, car rental places, music magazines, art magazines, travel                        magazines.

            Billboards- City Downtown in New York, Boston, Seattle, Washington D.C, San                                          Francisco, Chicago, and Atlanta. 

   

Internet: Online radio websites, travel websites, twitter. 

Assignment #2- advertising

The Social Implications of Advertising

Find advertising that satisfies the following criteria. Then write a two paragraph synopsis of each ad:

 1. Provide two examples of puffery. Detail why the ad displays the concept of puffery and is not deceptive. Be detailed in your response.

AXE 

This ad is funny and original. It appeals men and women who know about the empowering smell of axe.

A nun has a clothespin pinching her nose because she does not want to smell the fragrance of Axe.This fragrance will make her feel more irresistible and sexual attractive to the opposite sex .These kind of feelings are forbidden for nuns. She looks resigned to the actions she has taken to keep her vows .Her eyes are directed to the left probably looking at the man that is wearing Axe.

Axe is well know for advertise the alluring effect that the scent has over women.

Of course women can control themselves, there is no possibility of making women lose control over themselves because of Axe.This ad is just an exaggeration of Axe's noticeable and seductive fragrance. 

CEMEX

http://adsoftheworld.com/media/print/cemex_bridge

A concrete mixing carrier is pouring concrete as it moves in reverse from one side of a mountain to the other side of another mountain. The gap between the two mountains is very wide and deep. While the concrete mixing carrier moves along it “builds” quickly and strong a bridge that allows it to keep moving forward.

The ad suggest Cemex as a reliable solution with high quality supplies made for the most challenging projects in construction and engineering.

Although, we know concrete won't dry as fast as its shown, it is clear that cemex product will stand from the competitor's by making customers such an unconventional ad.  

2.Find two (2) ads that attempt to deceive. Explain the deception and in your opinion, is the advertiser or product affected?

7-UP

http://www.bonkersinstitute.org/medshow/7up.html

Text

This young man is 11 months old – and he isn’t our youngest customer by any means.

For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know – but we’re proud to do it and we think you’re pleased that we do.)

By the way, Mom, when it comes to toddlers – if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It’s a wholesome combination – and it works!  Make 7-Up your family drink. You like it . . . it likes you!

The ad claims that they have “the youngest customers in business”, which to be honest should not be an act of pride. Promoting a soft drink among parents of baby's was irresponsible. Also the text emphasizes the fact the “ all our ingredients are listed” however there is not disclose information about the benefits that 7-Up would bring to these young customers.The fact that it is a family drink does not mean it is right for all the members of the family to drink it.

There was not medical studies at that time that proved the nutritional value of the 7-Up. Today we know that there are not relevant nutrients in 7-Up that can contribute to the healthy development in kids. In contrast 7up's nutrional facts chat show (http://www.7up.com/text/product/7up/nutritional-info/) a high amount of sugar per serving. High quantities of sugar increase risk of diabetes and obesity.

The text also suggests to mix milk and 7-Up in equals parts to persuade toddlers to drink milk.The result, a drink that has lost half of its nutrients because 7-Up has been added.

The phrase “You like it . l. . it likes you!” paired with the toys around the bottle and the happy baby holding 7-Up is a effortless attempt to promote the drink and look family oriented.

ESTEE LAUDER 

http://www.littlemisskessa.com/2011/08/estee-lauder-idealist-even-skintone.html

The print ad for Estee Lauder Idealist Even Skintone Illuminator, uses the flawless face of a young model; with blue eyes, blonde hair, and extremely beautiful skin, to sell the product. On the bottom of the ad all the specifications of the product are listed as well as a picture of a shiny light blue bottle

The ad implies that estee Lauder new product will give you the appearance of a perfect skin, without dark sort, redness, and uneven skin tone, in a rocket speed time.

It is noted that Estee Lauder is promoting to demonstrate unrealistic results through its product and supporting it by showing a digital manipulated image of a model that does not even have skin pores. The imperfections of the skin are natural as well as elements that evidence ageing and should not be portrayed as something to hide. Also notice that a face lotion will not act to the point of eliminating skin pores.

3. Find examples of Ads that stereotypes a person or group. Find one ad that portrays a positive stereotype and an one ad that portrays a negative stereotype. Analyze the stereotype in detail.

STEFAN LOOSE

http://adagencyworld.blogspot.com/2009_11_08_archive.html

Targeting travelers, the ad stats that a person without the travel guide in Morocco would be taking a safety risk . This ad made to promote Stefan Loose travel guides, features a group of 12 muslim extremists men carrying weapons.The picture looks dark and without color except for the little picture of the travel guide in the left corner of the picture.

This ad instead of being funny is a hurtful misrepresentation of a culture. If it does not even encourage to travel, it won't even boost sales of travel guides. The customers will get a wrong idea of what the country really looks like, also they will miss the good things that this country has to offer.

FORCE CENTRAL FLORIDA

http://inequalitybyinteriordesign.files.wordpress.com/2013/06/wcf_e_a001084366.jpg

The Work Force Central Florida ad is trying to inspire men to join as health care workers, specifically nurses. In a group of men standing up, 5 of them are wearing their work clothes and are part of a health care field.The others are a guitarist, a surfer, a climber, and a golf player wich are very challenging careers.

The purpose is to encourage men of any types and skills to be nurses. For many years nursing has been a profession entrust to women, but the situation has change. Many men have been fascinating by the hard work that this career demands.