Thursday, February 13, 2014

Sales Class ---Assignment #1---

                                                           Sales Project                                           

PRODUCT


A COLOMBIAN VACATION 
IN DECAMERON HOTELS 

Vacation plan 5 days 4 nights to any of the following destinations in Colombia.

1- San Andres Islands

Royal Decameron Aquarium Hotel is a unique resort made up of a number of circular towers built in the water. Its location and exceptional architecture are combined to create fantastic views of the Caribbean.It is situated at “Punta Hansa” on the north end of the Island, approximately 10 minutes from the Airport and just a few blocks from downtown area. It is also close to the shopping sector, restaurants, discos and the most exclusive bars in San Andres. 


It’s a highly coveted tourist location since it is just a few meters away from the island’s longest and most beautiful beach which is delimited by a pedestrian esplanade. It’s excellent for snorkeling or any other water sports.






2- Santa Marta 

The Decameron Galeón Hotel is an imposing tower surrounded by bungalows and lush gardens that face the Pozos Colorados beach. The hotel is near to the Sierra Nevada de Santa Marta.

This is a place where your family can enjoy a wonderful vacation; it has 2 pools, a large Galeon-type construction, 200 meters of beachfront

You can also enjoy different recreational activities like dance classes, aerobics, ping pong, water-polo, tennis, basketball and beach volleyball, also non-motorized water sports like kayaks, sailboats, water bicycles and sunfish.

You can also travel to the beautiful destinations in this wonderful city through Decameron Explorar, our tour agency. Visit the beaches at the Tayrona National Park, Taganga, Neguage, El Cabo and many others.





3- Coffee Region 

Decameron Panaca Hotel Quimbaya is located in Quindio the most representative regions of the coffee in Colombia; the coffee region is known for producing the world's smoothest coffee. 

Design and the concept of the hotel and villas (sleeps 4 adults and at least 12 people maximum) are integrated harmoniously with the comforts of the city and its rural environment, preserving the architectural style of the region. 

Its strategic location offers more than 20 alternative entertainment and attractions such as the National Agricultural Culture Park (Panaca), the Botanical Garden, the Butterfly Park and the National Coffee Park. Exciting activities like canopy, rafting by Old River Valley Cocora and Gold Museum Quimbaya make this new hotel project one of the top tourist destinations in the country.





                                 
Why Colombia?

Colombia is listed as one of the world’s “megadiverse” countries, hosting close to 10% of the planet’s biodiversity. Worldwide, it ranks first in bird and orchid species diversity and second in plants, butterflies, freshwater fishes and amphibians. With 314 types of ecosystems, Colombia possesses a rich complexity of ecological, climatic, biological and ecosystem components. Colombia was ranked as one of the world’s richest countries in aquatic resources.

Colombians are friendly, warm and willing to help. They are known for being good hosts.

Colombia it is divided in  5 different geographic areas; each area counts with different cultural, geographic and ethnic characteristics, which make of Colombia a spectacular scenery.Also Colombia's weather depends of each region and it will maintain an average temperature throughout the year only presenting variables determined by rainy seasons.
Amazon Region
Caribbean Region
Pacific Region
Andean Region
Orinoco Region

Colombian Cuisine is very diverse and varies depending on the different regions of Colombia.


Who wants to go?

Traveling to Colombia is a inexpensive experience for everybody who enjoys new things. Everyone will find a perfect place in Colombia; country, mountains, beach, island, or city.

Having your vacation in Colombia will be low priced with great service and quality staff.

Cost of the plan 


Adult                                         1                        2                   3                      4
San Andres Island          $2114                $ 3484         $4554            $6072 

Coffee Region                  $1725                $ 2683         $4024            $5366

Santa Marta                      $1391                $1022          $1533            $4089


Plan Includes:
Round trip tickets
Children age 12  stay, play and eat free.
Special rate for children between 13 through 17
Rates include taxes and tips.
Hotel insurance.
Accommodation in comfortable rooms equipped with bathroom. All meals: breakfasts, lunches and dinners in buffet style, and a la carte dinners. Snacks during the day and night. 
Alcoholic and non-alcoholic unlimited drinks. 
Daily activity programs for children and adults. 
Non-motorized water sports (windsurfing, sunfish sailboats, kayaks) (San Andres Island and Santa Marta only )
Bracelet to access Panaca Park.  (Coffee Region)
Live shows every night.  
Transfer from the Airport to Hotel

Not included
National and international telephone calls, laundry service, safety box (except for the Islander Hotel), medical care (except for those who have acquired the medical assistance card), medicine, tours and expenses not specified in the plan purchased.


General conditions
Minimum stays: 2 nights, (1 night stays must be quoted).
The above rates are for sale.
Children rates apply for children 13-17 years old sharing room with minimum 2 adults paying double room fee or 1 adult paying single room fee.
For each (one) paying adult one child is free (age 12 and under) or $75 (age 13 through 17)
Check-In: 3pm
Check-Out: 1pm
Check before check-In time or check-out after the check-out time will be subject to additional charges.
Rates subject to change.

No Shows: Confirmed individuals reservations that do not show or are canceled less than 72 hours before passenger arrival, will be subject to an additional charge for the value of the first night´s accommodation.

Incentives

Discounts of 10% will be given to encourage travelers to visit during "low season months"
(february through april )

5% discount full payment in advance. 

Discount can't be combined. 


Availability of the product 

The plans would be sold through the hotel's website assisted by chat or telephone.
Fixed locations will be located in places with large number of people ; malls, airports and music events (example: coachella). 

Also It will be sold through agencies and travel websites.



Advertising

The vacation plan would be advertised to get attention of enthusiastic people between 25 to 40, who desire to travel, to have adventures, to enjoy new things and new places. 

Radio: Jingles - Pop music hit stations
                        Rock stations 
                        Iheartradio station

T.V:  Commercials - Super Bowl's halftime commercial section 
                               Travel channel
                               History channel
                               Discovery channel
                               
Printed: Ads -In taxis, subways, busses, car rental places, music magazines, art magazines, travel                        magazines.

            Billboards- City Downtown in New York, Boston, Seattle, Washington D.C, San                                          Francisco, Chicago, and Atlanta. 
   
Internet: Online radio websites, travel websites, twitter. 




No comments:

Post a Comment