Advertising Assignment #8

This ad is comparative but not explicit. The ad suggests a competitive brand without exposing names or trademarks, also the ad has been created in a way that informs the advantage of Fedex over its competitor's without affecting the reputation of any company. Also it is smart to place the ad on Fedex trucks because it gets attention from people everywhere and we know that everyone uses mailing services at some point.

This explicit ad tries to inform customers about its large coverage contrasted with the competitor's coverage. Verizon disclosures that this map is for 3G coverage avoiding any future problems with AT&T. Also it is a good strategy that they are comparing to truth facts otherwise this would be a disaster for Verizon and its credibility.

This ad is comparative without being explicit.If you thought that the clown was Ronald McDonald you might be right but there is no way to prove it, and this is a very good move from Burger King. This helps to avoid any disputes between Burger King and its competitors. It is obvious that people will assume that Ronald McDonald chose to go to Burger King instead of it is own company.This is a fun and fair ad it does not damage nobody's image.

This Ad is explicit. The fact that Coca Cola's "Wave" is highly recognizable implies that the red can contains Coca Cola. Although this could not be a major issue for Coca Cola, they may opt to take legal actions. The ad is comparative without being scandalous.

Samsung shows its superiority over the competitors product with a long list of features which must be well supported with facts in case there is a legal battle. Again, Samsung may damage its own credibility if those features are not based in real facts, otherwise the ad is clear and explanatory. 

--------------------------------------------------------------------------------------------------------------

1. Are sweepstakes companies really at fault for misleading their consumers? Why or why not?

Yes, it is their purpose to get attention and get people into it. Most of them use misleading strategies and information.
If a sweepstake is introduce to the consumer with clear information and rules should not affect any of the parts (consumers  and company



2.Do you believe it is ethical for sweepstakes to "disguise" their promotions for the purpose of advertising ?

Advertising does not have to risk a company's ethical code nor to disrespect their customers for the sake of selling. If a company sees that its credibility is on risk for one of this strategies should think other options.


http://www.dca.ca.gov/publications/legal_guides/u-3.shtml

Assignment #7 - Advertising

1.Explain why you believe that sexual appeals in advertising do or do not have "redeeming value".

The use of sex in advertising does not have a positive effect besides the attention that advertisers are looking from the consumers, although this might seem a positive thing for advertisers, there are risks like losing consumers, projecting a wrong image of the product/brand and confronting legal issues.
The use sex in ads also tend to mislead the consumer about the characteristics the product and the purpose of the ad.

2.Even if sexual appeals are considered okay by the audiences that are directly targeted, what responsibility does the advertiser have for any effect on indirect targets, such as adults who are offended or children? How can advertisers protect themselves from this problem?

Advertisers have the responsibility to run advertising with sexual content through the right channels and times that are suitable for the content and its target. 
Also it is the advertiser's obligation to repair any indirect targets that have been offended by the ads presented in wrong times or channels.
Companies will protect themselves by using more creativity on their ads. If a company opts for the use of sex, they should evaluate the content, their ethics and their final consumer expectations.

3.Is it acceptable for advertisers to exploit consumer insecurities in an effort to sell more of their product? Should advertisers accepts some ethical responsibility for creating unrealistic "aspirations" and intensifying confidence-related disorders ?

Advertising is always deceptive in some way, there is not a single product in the market that can make people; happy, sexy, wanted or secure, like most of the ads messages claim. The ethical issues that are connected with sex in advertising should be faced by the advertiser because selling a product through aspirational messages disrespects people's motivation, confidence, and integrity. 

Sex sells in advertising. Find three (3) ads that reflect sexual content. Who are they aimed at and are they effective, confusing or "over the top." Submit an one to two paragraph analysis for each ad. Remember to link or embed the ad in your submission. 


The following ads are clear aimed to young adults and they are "over the top."

This Axe ad contrast the convenient side of being a man in a sexual situation meanwhile a woman looks dirty. Axe's ad is misrepresenting the woman body and sexuality.

Some products targeted for men usually use sex and women on their ads to attract audience, however there are ways to connect with a male audience without diminish the opposite sex. 

Axe is positioned in the mind's of consumers "as the fragrance that will attract women" which in other words is questioning the women's capacity to understand and react.

This ad is using woman as an object. Woman's position on the floor relate to the men's positions implies the superiority of men over women, also the suggestive "sex act" refers to women as simple sexual objects. Every man standing up waiting for their turn to be with the woman is witnessing the unpleasant moment that she is having, this shows the lack of appreciation for the woman's integrity. She does not look happy.

Using the breasts of a woman to display a male perfume is just irrespectful and depressing. Who ever thought of this Ad; men or women, and made it public, don't have any ethical standards. This is not advertising this is porno. 

Advertising men's products always seems to get away with the idea of using women as objects, but rarely there are ad's for women that use men as sexual objects. 

The use of sex is a very low strategy to get attention that will always show the poor ethical policies of the company and the lack of respect from the company to society.

Assignment #5 -Advertising

PHYSIOLOGICAL

Calgary Farmers Market informs with this ad that is open during the winter season.

The stores open during winter season allow customers to buy their groceries and access to produce. Even though winter is not a harvest season,Calgary Farmers Market will offer produce from other places to satisfy its customers needs.

Calgary Farmers Market has in stores products that are not produced in the United States and are consumed in high quantity;like bananas.

The banana with the sweater suggest that Calgary Farmers Market adjusts to its customers needs. Calgary Farmers Market is always open to provide food for their customers.

SAFETY

Safety is an important factor by the time a person is going to buy a car. In this ad Nissan announces that its cars have extra airbags  for safety. By the time of car purchase, customers are more likely to consider cars with extra safety features.

Safety while driving matters to each driver because they transport families and friends.

The girl portrayed as a china porcelain is compare with people; they are both valuable and fragile. Nissan understands the importance of people's lives and takes action by improving the safety in its cars.

SOCIAL

Benetton ad's reflects that it does not matter the color of skin of a person to be consider equal.

All persons are equal and should not be discriminated by the color of their skin or any exterior features, besides internally everyone is the same.

The hearts represent that everyone needs to love and be loved, also that everyone has feelings.

This ad encourages people to accept each other differences.

Racism limits people of knowing more about other cultures and societies, at the same time underestimate other people's feelings and aptitudes.

ESTEEM

Tire ser proprio pero dos ombros

Take your own weight from the shoulders

This Ad motivates people to exercise to improve health and physical aptitudes.

"Take your own weight from the shoulders" refers to let people take action on matters that discomfort them. 

Many people don't feel good about their eating and exercise habits. Exercising will help people to achieve a good shape and good health.

The shapes in contrast suggest what is like a body before and after exercise will do to your body. 

SELF ACTUALIZATION

This ad invite to help others through donations help others

The contrasting cost between the handbag and a week of food gives and idea of how so less can change a person's life.

The ad highlight a person's real needs, also it may help to some others to value what they have and what they can do for others.

 

The ad helps to expose what poverty is in other parts of the planet and helps to understand needs and different life circumstances that we are not aware of.

************

SOCIAL CLASS

This ad associates Michael Kors products are used by people with class and power.

People that have money could own an helicopter and their own pilot for them to travel privately.

Michael Kors products suggest power money and class and whoever uses them will be identify with that. 

SPECIFIC SUBCULTURE

Bikers are a very easy to identify for their common characteristics. One of this characteristic is tattoos. Some bikers if; not all of them, have tattoos.

What Harley Davidson is trying to reach customers who wished since they were little kids owning a Harley Davidson motorcycle. 

The boy putting tattoos on him is already copying one of the most common biker's characteristics. He is like "getting ready" to become a biker.

"Harley Spirit. You're Born With It" simply implies that bikers start from an early age to develop interest in motorcycles.

FAMILY

Italians are well known for having a strong bond with their families. Dolce & Gabbana recreates the bond among italian families. 

This family stands together, they have each other companion in differents stages of life.

They live together and share important moments, at the same time, they identify themselves as a unit by wearing Dolce&Gabbana attires.