This ad is comparative but not explicit. The ad suggests a competitive brand without exposing names or trademarks, also the ad has been created in a way that informs the advantage of Fedex over its competitor's without affecting the reputation of any company. Also it is smart to place the ad on Fedex trucks because it gets attention from people everywhere and we know that everyone uses mailing services at some point.
This explicit ad tries to inform customers about its large coverage contrasted with the competitor's coverage. Verizon disclosures that this map is for 3G coverage avoiding any future problems with AT&T. Also it is a good strategy that they are comparing to truth facts otherwise this would be a disaster for Verizon and its credibility.
This ad is comparative without being explicit.If you thought that the clown was Ronald McDonald you might be right but there is no way to prove it, and this is a very good move from Burger King. This helps to avoid any disputes between Burger King and its competitors. It is obvious that people will assume that Ronald McDonald chose to go to Burger King instead of it is own company.This is a fun and fair ad it does not damage nobody's image.
This Ad is explicit. The fact that Coca Cola's "Wave" is highly recognizable implies that the red can contains Coca Cola. Although this could not be a major issue for Coca Cola, they may opt to take legal actions. The ad is comparative without being scandalous.
Samsung shows its superiority over the competitors product with a long list of features which must be well supported with facts in case there is a legal battle. Again, Samsung may damage its own credibility if those features are not based in real facts, otherwise the ad is clear and explanatory.
1. Are sweepstakes companies really at fault for misleading their consumers? Why or why not?
Yes, it is their purpose to get attention and get people into it. Most of them use misleading strategies and information.
If a sweepstake is introduce to the consumer with clear information and rules should not affect any of the parts (consumers and company
2.Do you believe it is ethical for sweepstakes to "disguise" their promotions for the purpose of advertising ?
Advertising does not have to risk a company's ethical code nor to disrespect their customers for the sake of selling. If a company sees that its credibility is on risk for one of this strategies should think other options.
http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
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