Calgary Farmers Market informs with this ad that is open during the winter season.
The stores open during winter season allow customers to buy their groceries and access to produce. Even though winter is not a harvest season,Calgary Farmers Market will offer produce from other places to satisfy its customers needs.
Calgary Farmers Market has in stores products that are not produced in the United States and are consumed in high quantity;like bananas.
The banana with the sweater suggest that Calgary Farmers Market adjusts to its customers needs. Calgary Farmers Market is always open to provide food for their customers.
SAFETY
Safety is an important factor by the time a person is going to buy a car. In this ad Nissan announces that its cars have extra airbags for safety. By the time of car purchase, customers are more likely to consider cars with extra safety features.
Safety while driving matters to each driver because they transport families and friends.
The girl portrayed as a china porcelain is compare with people; they are both valuable and fragile. Nissan understands the importance of people's lives and takes action by improving the safety in its cars.
SOCIAL
Benetton ad's reflects that it does not matter the color of skin of a person to be consider equal.
All persons are equal and should not be discriminated by the color of their skin or any exterior features, besides internally everyone is the same.
The hearts represent that everyone needs to love and be loved, also that everyone has feelings.
This ad encourages people to accept each other differences.
Racism limits people of knowing more about other cultures and societies, at the same time underestimate other people's feelings and aptitudes.
ESTEEM
Tire ser proprio pero dos ombros
Take your own weight from the shoulders
This Ad motivates people to exercise to improve health and physical aptitudes.
"Take your own weight from the shoulders" refers to let people take action on matters that discomfort them.
Many people don't feel good about their eating and exercise habits. Exercising will help people to achieve a good shape and good health.
The shapes in contrast suggest what is like a body before and after exercise will do to your body.
SELF ACTUALIZATION
This ad invite to help others through donations help others
The contrasting cost between the handbag and a week of food gives and idea of how so less can change a person's life.
The ad highlight a person's real needs, also it may help to some others to value what they have and what they can do for others.
The ad helps to expose what poverty is in other parts of the planet and helps to understand needs and different life circumstances that we are not aware of.
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SOCIAL CLASS
This ad associates Michael Kors products are used by people with class and power.
People that have money could own an helicopter and their own pilot for them to travel privately.
Michael Kors products suggest power money and class and whoever uses them will be identify with that.
SPECIFIC SUBCULTURE
Bikers are a very easy to identify for their common characteristics. One of this characteristic is tattoos. Some bikers if; not all of them, have tattoos.
What Harley Davidson is trying to reach customers who wished since they were little kids owning a Harley Davidson motorcycle.
The boy putting tattoos on him is already copying one of the most common biker's characteristics. He is like "getting ready" to become a biker.
"Harley Spirit. You're Born With It" simply implies that bikers start from an early age to develop interest in motorcycles.
FAMILY
Italians are well known for having a strong bond with their families. Dolce & Gabbana recreates the bond among italian families.
This family stands together, they have each other companion in differents stages of life.
They live together and share important moments, at the same time, they identify themselves as a unit by wearing Dolce&Gabbana attires.
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